Vertoz Advertising Ltd IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| NII (HNI) | — | 752,400 (48%) | — | ₹813 Cr |
| Retail | — | 752,400 (48%) | — | ₹813 Cr |
| Market Maker | — | 79,200 (5%) | — | ₹9 Cr |
| Σ Total | — | 1,584,000 (100%) | — | ₹17,107 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,200 | ₹129,600 |
| Retail (Max) | 13 | 15,600 | ₹1,684,800 |
| S-HNI (Min) | 14 | 16,800 | ₹1,814,400 |
| B-HNI (Min) | 67 | 80,400 | ₹8,683,200 |
Financial Statements Amount in ₹ Lakhs
| Metric | 30-Jun-2017 | 31-Mar-2017 | 31-Mar-2016 |
|---|---|---|---|
| Revenue | 339 | 1,080 | 586 |
| Profit After Tax | 49 | 112 | 14 |
| Net Worth | 208 | 159 | 47 |
| Total Assets | 1,103 | 907 | 338 |
| Reserves & Surplus | 206 | 157 | 45 |
| Total Borrowing | 582 | 406 | 30 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Funding of working capital requirements of the Company – 4
- Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited – 9
- General Corporate Expenses – 3.66
- Issue Expenses – 0.45
Company Overview
Incorporated in 2012, Vertoz Advertising Ltd is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement.
Vertoz has proprietary technology, advanced capabilities and programmatic platform (Ingenious Plex) is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. Vertoz generate revenue from advertisers and publishers who use our solution for the purchase and sale of advertising inventory respectively.
Company has offices in US, UK and UAE through its subsidiaries. Company has 115 employees.
Competitive Strengths
• Experienced promoters and efficient technical personnel:
• Customer focused
• Proprietary, data-driven understanding of consumer intent and behavior
• Keeping up changing technology trends
• Scalable business model
• Brand safety