Veritaas Advertising Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 351,600 (47%) | — | ₹401 Cr |
| NII (HNI) | — | 106,800 (14%) | — | ₹122 Cr |
| Retail | — | 248,400 (33%) | — | ₹283 Cr |
| Market Maker | — | 37,200 (5%) | — | ₹4 Cr |
| Σ Total | — | 744,000 (100%) | — | ₹8,482 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,200 | ₹136,800 |
| Retail (Max) | 13 | 15,600 | ₹1,778,400 |
| S-HNI (Min) | 14 | 16,800 | ₹1,915,200 |
| B-HNI (Min) | 67 | 80,400 | ₹9,165,600 |
Financial Statements Amount in ₹ Lakhs
| Metric | 10 Feb 2024 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Revenue | 787 | 787 | 339 |
| Profit After Tax | 157 | 44 | 13 |
| Net Worth | 354 | 90 | 46 |
| Total Assets | 927 | 531 | 269 |
| Reserves & Surplus | 146 | 81 | 37 |
| Total Borrowing | 228 | 134 | 75 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi; –
- Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune; –
- General Corporate Purposes –
Company Overview
Incorporated on July 31, 2018, Veritas Advertising Limited is a comprehensive advertising agency that provides 360-degree services across various platforms.
The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the few media-owning marketing and advertising agencies. The company also operate in Delhi, Mumbai, and Pune.
The company offers a premium ecosystem and comprehensive advertising solutions platform for advertising media services. This includes Brand Strategy, Events, and Outdoor (OOH) Media services, which cover various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others.
The company's service offering includes
- Create brand presence & educate your customers;
- Increase brand reach & visibility;
- Create high recall and goodwill for the brand;
- Engage & interact with your targeted customers; and
- Increase sales & boost conversions.
The clientele of the company includes some well-known names such as TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School so on and so forth.
As of January 31, 2024, the Company has 71 employees on its payroll.