Sunrise Efficient Marketing Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| NII (HNI) | — | 651,000 (47%) | — | ₹788 Cr |
| Retail | — | 651,000 (47%) | — | ₹788 Cr |
| Market Maker | — | 78,000 (6%) | — | ₹9 Cr |
| Σ Total | — | 1,380,000 (100%) | — | ₹16,698 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | ₹121,000 |
| Retail (Max) | 13 | 13,000 | ₹1,573,000 |
| S-HNI (Min) | 14 | 14,000 | ₹1,694,000 |
| B-HNI (Min) | 67 | 67,000 | ₹8,107,000 |
Financial Statements Amount in Lakhs
| Metric | 30-Sep-21 | 31-Mar-21 |
|---|---|---|
| Revenue | 3,007 | 2,619 |
| Profit After Tax | 312 | 18 |
| Total Assets | 2,279 | 1,651 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Meeting incremental working capital requirements – 11.19
- 2 General corporate purposes – 4.17
Company Overview
Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.
The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.
Competitive Strengths:
- Large & Diverse Product Portfolio.
- Established relationships with institutional customers.
- Quality Assurance and Control.
- Experienced Promoter and skilled workforce.