Pramara Promotions Ltd IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| NII (HNI) | — | 1,150,000 (47%) | — | ₹725 Cr |
| Retail | — | 1,150,000 (47%) | — | ₹725 Cr |
| Market Maker | — | 124,000 (5%) | — | ₹8 Cr |
| Σ Total | — | 2,424,000 (100%) | — | ₹15,271 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 2,000 | ₹126,000 |
| Retail (Max) | 13 | 26,000 | ₹1,638,000 |
| S-HNI (Min) | 14 | 28,000 | ₹1,764,000 |
| B-HNI (Min) | 67 | 134,000 | ₹8,442,000 |
Financial Statements Amount in ₹ Lakhs
| Metric | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|
| Revenue | 5,119 | 4,943 | 4,096 |
| Profit After Tax | 223 | 135 | 33 |
| Net Worth | 1,597 | 1,374 | 1,235 |
| Total Assets | 6,139 | 6,195 | 4,923 |
| Reserves & Surplus | 944 | 1,254 | 1,115 |
| Total Borrowing | 3,331 | 3,134 | 3,033 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Funding our working capital requirements; and – 9.75
- General corporate purposes – 3.02
Company Overview
Incorporated in 2006, Pramara Promotions Limited is a promotional marketing agency. The company is engaged in the business of ideation, conceptualization, designing manufacturing and marketing of promotional products and gift items for clients across sectors, such as FMCG, QSR, pharma, beverage companies non-alcoholic and alcoholic, cosmetic, telecom, media and others.
The company offers services such as Cross Promotions, Loyalty and rewards, Corporate Gifting, Toy Retail, Sweepstakes promotions and more. The company also manufacture the products under an OEM arrangement, where& the company manufactures products such as water bottles, pens, etc. which are branded with the company's logo or design and used as promotional merchandise.
Pramara has designed and manufactured around 5000 products. The company has also expanded its product offerings by launching the brands "Toyworks" and;"Tribeyoung".
Pramara undertake a part of the manufacturing activities through its third-party manufacturing partner. As of July 31, 2023, the company's overall staff strength is 83 employees.
Competitive Strength:
- Established track record.
- Strong product designing and development capabilities backed by technical expertise.
- Cost-efficient operating structure.
- Experienced Promoter and Management team.
- Established strong relationships with our customers.
- High-quality control and production standards.