Novus Loyalty Ltd IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 1,940,000 (47%) | — | ₹2,832 Cr |
| NII (HNI) | — | 585,000 (14%) | — | ₹854 Cr |
| Retail | — | 1,365,000 (33%) | — | ₹1,993 Cr |
| Market Maker | — | 230,000 (6%) | — | ₹34 Cr |
| Σ Total | — | 4,120,000 (100%) | — | ₹60,152 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | ₹146,000 |
| Retail (Max) | 13 | 13,000 | ₹1,898,000 |
| S-HNI (Min) | 14 | 14,000 | ₹2,044,000 |
| B-HNI (Min) | 67 | 67,000 | ₹9,782,000 |
Financial Statements Amount in ₹ Crore
| Metric | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Revenue | 71 | 105 | 74 |
| EBITDA | 8 | 6 | 5 |
| Profit After Tax | 6 | 4 | 3 |
| Net Worth | 19 | 13 | 10 |
| Total Assets | 22 | 15 | 12 |
| Reserves & Surplus | 7 | 13 | 9 |
| Total Borrowing | — | — | 1 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Funding of expenditure towards Investment in upgrading enhancement of and development of new products – 13.00
- Business Development and Marketing Activities including manpower hiring – 9.62
- General corporate purposes and unidentified inorganic acquisition –
Company Overview
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.
The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.
It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.
- On-Premises: Installed on the client’s servers or private cloud for full data control ideal for large businesses with strict security needs.
- SaaS (Cloud-based): Subscription model that’s easy to set up and manage perfect for businesses that need a quick and scalable solution.
Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.
As of January 31, 2026, the company had around 50 personnel.
Competitive Strengths
- Comprehensive Loyalty Solutions
- Experienced promoters and management team
- Quality assurance and quality certification
- Clients in international markets