Honasa Consumer Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 39,362,048 (75%) | — | ₹127,533 Cr |
| NII (HNI) | — | 7,872,409 (15%) | — | ₹25,507 Cr |
| Retail | — | 5,248,272 (10%) | — | ₹1,700 Cr |
| Employee | — | 34,013 (0%) | — | ₹11 Cr |
| Σ Total | — | 52,516,742 (100%) | — | ₹1,701,542 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹193,752 |
| S-HNI (Min) | 14 | 644 | ₹208,656 |
| B-HNI (Min) | 67 | 3,082 | ₹998,568 |
Financial Statements Amount in Crore
| Metric | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Revenue | 477 | 1,515 | 964 |
| Profit After Tax | 25 | -151 | 14 |
| Net Worth | 638 | 606 | 706 |
| Total Assets | 1,048 | 966 | 1,035 |
| Reserves & Surplus | -1,291 | -1,323 | -1,087 |
| Total Borrowing | 7 | 4 | 4 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands; –
- 2. Capital expenditure to be incurred by the Company for setting up new EBOs; –
- 3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and –
- 4. General corporate purposes and unidentified inorganic acquisition. –
Company Overview
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.
The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.
All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.
The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.