Electronics Mart India Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 42,372,880 (50%) | — | ₹25,000 Cr |
| NII (HNI) | — | 12,711,865 (15%) | — | ₹7,500 Cr |
| Retail | — | 29,661,017 (35%) | — | ₹17,500 Cr |
| Σ Total | — | 84,745,762 (100%) | — | ₹500,000 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 254 | ₹14,986 |
| Retail (Max) | 13 | 3,302 | ₹194,818 |
| S-HNI (Min) | 14 | 3,556 | ₹209,804 |
| B-HNI (Min) | 67 | 17,018 | ₹1,004,062 |
Financial Statements Amount in Crore
| Metric | 31-Mar-19 | 31-Mar-20 | 31-Mar-21 |
|---|---|---|---|
| Revenue | 2,826 | 3,179 | 3,207 |
| Profit After Tax | 77 | 82 | 59 |
| Net Worth | 341 | 433 | 492 |
| Total Assets | 1,109 | 1,348 | 1,524 |
| Total Borrowing | 377 | 521 | 548 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Funding of capital expenditure for expansion and opening of stores and warehouses – 111.44
- 2 Funding incremental working capital requirements – 220.00
- 3 Repayment / prepayment, in full or part, of all or certain borrowings availed by our Company – 55.00
- 4 General Corporate Purposes – 82.16
Company Overview
Incorporated in 1980, Electronics Mart India Limited is the 4th largest consumer durable and electronics retailer in India. The company offers a diversified range of products with a focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. The company's offering includes more than 6,000 SKUs (stock keeping units) across product categories from more than 70 consumer durable and electronic brands.
Electronics Mart India Limited business models:
1. Ownership Model: The company owns the underlying property including the land and building.
2. Lease Rental Model : The company has enter into a long-term lease arrangement with the property owner(s). As of August 15, 2021, out of the total 99 stores company operates, eight stores are owned, 85 stores are under the long-term lease rental model and six stores are partly owned and partly leased.
The company operates its business activities across three channels retail, wholesale and e-commerce.
Retail : As of August 15, 2021, out of 99 stores, 88 stores are Multi Brand Outlets ("MBOs") and 11 stores are Exclusive Brand Outlets ("EBOs"). The revenue from the retail channel was Rs 29,312.84 million, Rs 28,991.35 million and Rs 25,801.72 million for Financial Year 2021, 2020 and 2019, respectively.
Wholesale: The company is also engaged in the wholesale business of consumer durables, where the company supplies products to single-shop retailers in Andhra Pradesh and Telangana regions. The revenue from the wholesale channel was Rs. 530.53 million, Rs. 505.22 million and Rs. 465.81 million for Financial Year 2021, 2020 and 2019, respectively.
E-Commerce : The e-commerce website currently functions as a catalogue for the products that company retail at stores. The revenue from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million and Rs. 212.75 million for Financial Year 2021, 2020 and 2019, respectively.