Cyber Media Research & Services Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 369,600 (47%) | — | ₹665 Cr |
| NII (HNI) | — | 111,200 (14%) | — | ₹200 Cr |
| Retail | — | 260,000 (33%) | — | ₹468 Cr |
| Market Maker | — | 39,200 (5%) | — | ₹7 Cr |
| Σ Total | — | 780,000 (100%) | — | ₹14,040 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 800 | ₹144,000 |
| Retail (Max) | 13 | 10,400 | ₹1,872,000 |
| S-HNI (Min) | 14 | 11,200 | ₹2,016,000 |
| B-HNI (Min) | 67 | 53,600 | ₹9,648,000 |
Financial Statements Amount in Lakhs
| Metric | 31-Mar-19 | 31-Mar-20 | 31-Mar-21 |
|---|---|---|---|
| Revenue | 3,870 | 3,048 | 3,016 |
| Profit After Tax | 27 | 8 | 66 |
| Net Worth | 171 | 176 | 220 |
| Total Assets | 1,630 | 1,708 | 1,700 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Funding the working capital requirements – 4.15
- 2 Funding investments in new projects and general corporate purposes – 2.54
Company Overview
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company's business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.