Crayons Advertising Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 3,052,000 (47%) | — | ₹1,984 Cr |
| NII (HNI) | — | 918,000 (14%) | — | ₹597 Cr |
| Retail | — | 2,138,000 (33%) | — | ₹1,390 Cr |
| Market Maker | — | 322,000 (5%) | — | ₹21 Cr |
| Σ Total | — | 6,430,000 (100%) | — | ₹41,795 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 2,000 | ₹130,000 |
| Retail (Max) | 13 | 26,000 | ₹1,690,000 |
| S-HNI (Min) | 14 | 28,000 | ₹1,820,000 |
| B-HNI (Min) | 67 | 134,000 | ₹8,710,000 |
Financial Statements Amount in ₹ Lakhs
| Metric | 31-Dec-22 | 31-Mar-22 | 31-Mar-21 |
|---|---|---|---|
| Revenue | 20,375 | 19,405 | 10,661 |
| Profit After Tax | 1,267 | 161 | 13 |
| Net Worth | 4,991 | 3,724 | 3,563 |
| Total Assets | 12,993 | 12,725 | 10,665 |
| Reserves & Surplus | 3,191 | 3,499 | 3,338 |
| Total Borrowing | 816 | 961 | 1,533 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Funding of working capital requirements of the Company – 16.82
- Capital expenditure on infrastructure and cutting-edge technology for expansion – 15.30
- General Corporate Expenses – 9.68
Company Overview
Incorporated in 1986, Crayons Advertising Limited is an Integrated marketing and communications agency. They offer 360-degree solutions to a wide array of clients.
Established with the object and vision to provide advertising solutions, Crayons Advertising has expanded its business horizons continuously during its operations in the industry for over 36 years.
Crayons is one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. It has provided a wide area of scope of work being offered and provided to its clients.
They offer world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help clients in brand building.
Crayons Advertising Limited offers a high-end ecosystem and end-to-end ad-tech communication solutions platform. These are for advertising media services consisting of Brand Strategy, Events, Print Media, Digital Media, and Outdoor (OOH) Media services.
These services are offered under various advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings, etc.