Cash Ur Drive Marketing Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 2,204,000 (47%) | — | ₹2,865 Cr |
| NII (HNI) | — | 663,000 (14%) | — | ₹862 Cr |
| Retail | — | 1,550,000 (33%) | — | ₹2,015 Cr |
| Market Maker | — | 259,000 (6%) | — | ₹34 Cr |
| Σ Total | — | 4,676,000 (100%) | — | ₹60,788 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,000 | ₹130,000 |
| Retail (Max) | 13 | 13,000 | ₹1,690,000 |
| S-HNI (Min) | 14 | 14,000 | ₹1,820,000 |
| B-HNI (Min) | 67 | 67,000 | ₹8,710,000 |
Financial Statements Amount in Crore
| Metric | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Revenue | 142 | 98 | 81 |
| EBITDA | 21 | 9 | 5 |
| Profit After Tax | 18 | 9 | 5 |
| Net Worth | 56 | 24 | 14 |
| Total Assets | 94 | 93 | 76 |
| Reserves & Surplus | 43 | 18 | 14 |
| Total Borrowing | 0 | 0 | 5 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Investment in Technology – 5.31
- 2 Capital expenditure – 5.97
- 3 Funding the Working Capital requirement – 33.00
- 4 General Coporate Purposes – 8.58
Company Overview
Incorporated in July 2009, Cash Ur Drive Marketing Limited specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
The company provides a 360-degree marketing solution across transit media, digital wall paintings, and events, aiming for impactful branding through vehicle-based media in multiple Indian cities.
The company is an OOH advertising firm offering diverse solutions like Transit, Outdoor, Print, and Digital Media Services, helping clients reach their target audience.
The company offers bus branding, auto hood ads, billboard campaigns, and outdoor media solutions.
The company also advertise EV vehicles and charging stations to leverage growth in the electric vehicle industry.
The company has branches in Chandigarh, Lucknow, Mumbai, and Noida.
Service Offers:
- Transit Media Advertising: Cab Branding, In-Cab Advertising, Cab/Taxi Wraps, Auto Branding
- Outdoor Advertising: Billboards/Hoardings, Digital Wall Painting,Free Standing Panels
- 360-Degree Campaign: Complete brand promotion through integrated outdoor, digital, and POS media strategies.
- Print Media Advertising: Ads in newspapers, magazines, and trade journals to target wide and niche audiences.
As of June 30, 2025, the company employed 87 individuals on a payroll basis and three on a contract basis.
Competitive Strength
- Accredited with DAVP (Directorate of Advertising & Visual Publicity) & INS (Indian Newspaper Services).
- Experienced and Qualified management team.
- Comprehensive Service Provider and Client Centric Approach.