Brand Concepts Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| NII (HNI) | — | 1,329,000 (47%) | — | ₹598 Cr |
| Retail | — | 1,329,000 (47%) | — | ₹598 Cr |
| Market Maker | — | 147,000 (5%) | — | ₹7 Cr |
| Σ Total | — | 2,805,000 (100%) | — | ₹12,623 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 3,000 | ₹135,000 |
| Retail (Max) | 13 | 39,000 | ₹1,755,000 |
| S-HNI (Min) | 14 | 42,000 | ₹1,890,000 |
| B-HNI (Min) | 67 | 201,000 | ₹9,045,000 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Working Capital Requirements – 8.51
- 2 General Corporate Purpose – 2.50
- 3 Issue Expenses – 1.61
Company Overview
Incorporated in 2007, Brand Concepts ¬Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category – Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.
Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.
Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company’s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.