BlueStone Jewellery & Lifestyle Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 22,349,850 (75%) | — | ₹115,549 Cr |
| NII (HNI) | — | 4,469,969 (15%) | — | ₹23,110 Cr |
| Retail | — | 2,979,979 (10%) | — | ₹15,406 Cr |
| Σ Total | — | 29,799,798 (100%) | — | ₹1,540,650 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 29 | ₹14,993 |
| Retail (Max) | 13 | 377 | ₹194,909 |
| S-HNI (Min) | 14 | 406 | ₹209,902 |
| B-HNI (Min) | 67 | 1,943 | ₹1,004,531 |
Financial Statements Amount in Crore
| Metric | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Revenue | 1,830 | 1,303 | 788 |
| EBITDA | 73 | 53 | -56 |
| Profit After Tax | -222 | -142 | -167 |
| Total Assets | 3,532 | 2,453 | 1,255 |
| Reserves & Surplus | 877 | 346 | -81 |
| Total Borrowing | 729 | 430 | 228 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 Funding our working capital requirements – 750.00
- 2 General Corporate Purposes – 20.75
Company Overview
BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.
As of March 31, 2025, the company's network of stores comprised 200 company-owned stores (“Company Stores”) and 75 franchisee stores (“Franchisee Stores”) with an aggregate area of over 605,000 square feet.
The company offers a wide range of product offerings including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, BlueStone had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.
Competitive Strength:
- Leading digital-first jewellery brand in India offering an omni-channel retail experience.
- In-house Technology Architecture Driving End-to-End Business Operations.
- Differentiated Approach to Product and Design.
- Advanced Manufacturing Capabilities with Vertically Integrated Operations.
- Pan-India Presence Across Tier-I, Tier-II and Tier-III Cities with Healthy Unit Economics.
- Founder-led Company Supported by an Experienced and Professional Management Team and backed by Marquee Investors.