IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 2,600,000 (46%) | — | ₹2,262 Cr |
| NII (HNI) | — | 832,000 (15%) | — | ₹724 Cr |
| Retail | — | 1,888,000 (34%) | — | ₹1,643 Cr |
| Market Maker | — | 280,000 (5%) | — | ₹24 Cr |
| Σ Total | — | 5,600,000 (100%) | — | ₹48,720 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | ₹139,200 |
| Retail (Max) | 13 | 20,800 | ₹1,809,600 |
| S-HNI (Min) | 14 | 22,400 | ₹1,948,800 |
| B-HNI (Min) | 67 | 107,200 | ₹9,326,400 |
Financial Statements Amount in ₹ Crore
| Metric | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Revenue | 36 | 30 | 25 |
| EBITDA | 14 | 11 | 6 |
| Profit After Tax | 9 | 8 | 5 |
| Net Worth | 22 | 7 | -1 |
| Total Assets | 44 | 18 | 12 |
| Reserves & Surplus | 7 | 7 | -1 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- Expansion of Existing Busines – 13.49
- Acquisition/ Production of Content – 13.295
- Brand building expenses – 5
- General Corporate Purposes –
Company Overview
Incorporated in April 2007, B.A.G. Convergence Limited specializes in providing technical assistance and production services for television channels and websites. The company launched its first website in 2007, named news24online.com.
The company produces videos for its website and platforms like YouTube, Facebook, and Instagram, while also partnering with Samsung to enter the Connected TV (CTV) space through app preinstallation on their TVs.
The company offers following services:-
- Artificial Intelligence & Automation: Implementing AI-driven solutions to optimize content creation, editing, and distribution.
- Cloud-Based Broadcasting: Utilizing cloud infrastructure for seamless media management and live broadcasting.
- High-Definition & 4K Content Production: Producing high-quality video content to meet evolving audience expectations.
- OTT & Streaming Services: Expanding its digital footprint by developing content for Over-the-Top (OTT) platforms, ensuring a wider reach in the online entertainment sector.
As of n August 31, 2025, the company had 87 employees in various departments.
Competitive Strength:
- Strong Legacy in Media & Broadcasting: As part of the B.A.G. Network, the company benefits from decades of experience in television and digital content production.
- Advanced Production Infrastructure: Equipped with state-of-the-art studios, post-production facilities, and cutting-edge broadcasting technology.
- Diversified Content Portfolio: Engages audiences across multiple platforms, including television, digital media, and OTT services.
- Agile & Innovative Approach: Continuously adapts to market trends by embracing new storytelling techniques and emerging technologies.