Adcounty Media India Ltd. IPO
IPO Timeline
Category-wise Subscription
| Category | Sub (x) | Offered | Bid For | Amt (Cr)* |
|---|---|---|---|---|
| QIB | — | 2,811,200 (47%) | — | ₹2,390 Cr |
| NII (HNI) | — | 844,800 (14%) | — | ₹718 Cr |
| Retail | — | 1,971,200 (33%) | — | ₹1,676 Cr |
| Market Maker | — | 336,000 (6%) | — | ₹29 Cr |
| Σ Total | — | 5,963,200 (100%) | — | ₹50,687 Cr |
Only available investor categories are shown. Amount is auto-calculated when shares offered and issue price are available.
Issue Details
Minimum Investment (Lot-wise)
| Category | Lots | Shares | Amount (₹) |
|---|---|---|---|
| Retail (Min) | 1 | 1,600 | ₹136,000 |
| Retail (Max) | 13 | 20,800 | ₹1,768,000 |
| S-HNI (Min) | 14 | 22,400 | ₹1,904,000 |
| B-HNI (Min) | 67 | 107,200 | ₹9,112,000 |
Financial Statements Amount In Crore
| Metric | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Revenue | 70 | 43 | 54 |
| EBITDA | 18 | 11 | 10 |
| Profit After Tax | 14 | 8 | 8 |
| Net Worth | 38 | 20 | 12 |
| Total Assets | 48 | 30 | 27 |
| Reserves & Surplus | 21 | 20 | 12 |
| Total Borrowing | — | — | 0 |
Valuation & Key Ratios
Grey Market Premium (GMP)
GMP is an unofficial grey market indicator and does not guarantee actual listing price. Invest at your own risk.
Objects of the Issue
- 1 To meet out the Capital Expenditure requirements of the Company. – 14.00
- 2 To meet out the Working Capital requirements of the Company. – 25.00
- 3 Unidentified Acquisition of the Company and General Corporate Purposes. – 9.15
Company Overview
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
- Advertisement Technology (“Adtech”)
- Digital Marketing
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Competitive Strengths:
- Growth driven, global customer base (almost 47 countries)
- Using a blend of technology, market research and data analytics to produce successful ad campaigns.
- Supported by qualified and experienced management, KMP’s and employees.